Importance Of Channel Partner (C.P.) In Real Estate

Why Channel Partner (C.P.)?

In this blog we will understand why Channel Partner (C.P.) plays an important role in Real Estate Industry.

First let us understand who is Channel Partner (C.P.)?

Channel Partners are Professionals who fill gap between Builders and Customers.
Now, is there any difference between C.P. and Broker?
YES...Broker takes commission from both the parties but "C.P. does not charge any commission to the customer."

Why Should Builders entertain C.P.?

Following are the reasons why should a builder entertain C.P.:

1. Builders pays a huge cost on Marketing through Hoardings,online portals,Social media promotion,etc.

2. Since a C.P. promotes builder's projects at his own cost, affiliating C.P. reduces Builder's cost.
3. Builder has to pay C.P's agreed professional fees only and only after the deal is done.
4. Whereas for promotions, Builder has to pay a cost before and also no assurance of client.

Why Should Customers Purchase through C.P.?

Following are the reasons why customers should entertain C.P.:

1. Puchasing Porperty through C.P. buyer pays NO Extra Cost.
2. C.P. are authorised to sell Builders units at no-extra but at same cost quoted by builders.
3. Once deal is done C.P. receives an agreed professional fees from the builders without any extra burden on customer.
4. C.P. is always into the Real Estate industry so he has good knowledge of builders and their projects.
5. And Pre-Launching offers of new projects are first updated to C.P. than customers.
6. C.P. helps buyer to have better deal with an unbiased opinion.
7. Buyer does not have to visit too many projects as once he tells his requirements to C.P.,
C.P. workouts projects available in market and finds him a right Flat in right project. This eventually saves time of the buyer.
Not all Online portals give you on ground support but a C.P. gives a buyer on ground support.

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